Trump Official Defends Her Fashion Posts — Saying She ‘Made No Money’

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What happens when an Office of Personnel Management staffer posts potential moneymaking videos on government time? As of Wednesday afternoon, there did not seem to be any retribution for Laurine Pinover, who had showed off her fashion sense on government time on Tuesday. While thousands of federal workers were handed pink slips from the Department of Government Efficiency, Pinover, a political appointee, posted videos on Instagram of herself wearing an assortment of outfits Tuesday with links to her “ShopMy” account. Influencers use “ShopMy” to receive a percentage of sales for consumer purchases that are routed to the site via affiliate links. Pinover’s posts appear to have been made in a government office. Set against the beige walls and standing on a gray carpet, Pinover, OPM’s director of communication, posed in multiple ensembles including a sleeveless sheath dress with a tie-neck scarf, a Kelly green miniskirt with a slouchy black sweater, a floor-length skirt with an argyle cardigan — and more, as reported by CNN. Related Articles Media Pamela Lopez Retires From Nordstrom as Brand PR Director Business Features The Outside View: Could Luxury Help Lead a Moral Renaissance in the U.S.? Using such hashtags as #dcstyle and #dcinfluencer with such music as Sabrina Carpenter’s “Busy Woman,” Pinover’s affiliate links were to Quince, Reformation, Nordstrom and Bloomingdale’s among other labels. Her Instagram account @getdressedwithmc was deleted Tuesday, as was the content on her “ShopMy” page. You May Also Like But Pinover said Wednesday that she “never made any money.” In an OPM-issued statement, Pinover said, “While I was battling breast cancer as a new mom, I felt so unlike myself. Shortly after, I turned to social media as a personal outlet. I never made any income and with only about 800 followers, I’m surprised this is newsworthy. My focus remains on serving the American people at OPM.” As for whether an inquiry is underway, Elizabeth Horton, a liaison for the U.S. Office of Government Ethics, declined to comment in keeping with its policy of not commenting on specific individuals. In accordance with the OGE’s Standards of Conduct, employees cannot create paid content on social media during the government workday. “Employees must use their official time in an honest effort to perform official duties,” according to the guidelines. Employees also are not allowed to include nonpublic government information including pictures, video or audio on their monetized social media account.” The Trump administration has made accountability and efficiency a priority for federal employees, as evidenced by the what-have-you-accomplished-this-week emails that DOGE’s Elon Musk sent to them. A ShopMy spokesperson declined to comment about the situation. Reformation has no formal agreement with Pinover, according to a company spokesperson. A representatives at Nordstrom did not respond immediately Wednesday afternoon to requests for comment. A Bloomingdale’s spokesperson confirmed that Pinover’s ShopMy account is no longer active with a Bloomingdale’s affiliate link. And Quince “has no affiliation with her and has never hired or worked with her in any capacity,” a Quince spokesperson said. “Like many customers, she likely organically tagged the brand,” the Quince spokesperson said.  Standards of ethical conduct for employees of the executive branch include such “basic obligations of personal service” as “Employees shall not hold financial interests that conflict with the conscientious performance of duty.” Federal guidelines also reference, “Employees shall not engage in financial transactions using nonpublic Government information or allow the improper use of such information to further any private interest.” Unlike some of the new hires to the recently formed DOGE, Pinover has been working in the Beltway for a while. After graduating from Auburn University with a bachelor’s degree in political science in 2014, Pinover became the assistant to Sen. Jeff Sessions’ chief of staff the following year. In 2018, she started an 18-month run in the press office at the U.S. department of homeland security. She later worked for Republican Congressman Joe Wilson, before working in the Republican press office for the House foreign affairs committee. Before joining DOGE, Pinover was working as the senior director at the Herald Group. The married Alabama-born Pinover has a young son and has volunteered for the Junior League of Washington and the Alzheimer’s Association.

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